Following in the footsteps of digital TV
distributors and communications companies to gain more business, Amazon Fire TV, a pay TV provider of networks, has struck a deal with Discovery Inc. to give away the cable network group’s Food
Network Kitchen streaming app service free for a year.
Amazon Fire TV has around 40 million subscribers, according to the company.
Last year, Verizon Wireless
offered a one-year-free subscription to Disney+ to its communication consumers for that service’s initial launch in November 2019. Analysts estimates this contributed some 10 million
subscribers to the new streaming service.
Apple has also offered a complimentary year of Apple TV+ — a competing product to Disney+ also launched around the same
period — to buyers of any of its devices.
Recently, T-Mobile had a promotional plan giving certain customers a full year of the free, the short-form
digital service Quibi, which launched April 6. Starting