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Dubai’s Sweetheart Kitchen plans Saudi expansion

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Dubai-based cloud kitchen company Sweetheart Kitchen said it plans to use funds from its recently concluded Series C round to expand its brands and reach in the region in addition to investing in technology and talent.

The 15-month old company had raised €15 million ($17.7 million) in Series C funding backed by “strategic investors” after raising a total of €21 million ($25 million) in previous Series A and B rounds.

Sweetheart Kitchen said in a statement that it plans to use the funds from the new round to launch five additional brands, in addition to the 30 in its stable.

It said the company is targeting to have 12 units live in the UAE by the first quarter of 2021 and enter Saudi Arabia in the second half of 2021.

The funds will also be used to relaunch its Kuwait operations that were impacted by the pandemic lockdowns in the

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