Just in time for colder weather, a premium tea company is launching a cool program that any tea lover should be interested in. From now through the end of October, Rare Tea Company is offering customers the opportunity to pre-buy an autumn harvest for a “Special Himalayan Harvest” black tea—all the while supporting a family-run organic tea garden in Nepal.
Rare Tea Company, which operates through direct trade and buys from farmers at prices the farmers set—as opposed to buying from brokers, commodity markets, or middle-men—counts Claridge’s in London, Noma in Copenhagen, and Benu in San Francisco among its customers. However, Rare Tea Company has lost 70 percent of its business due to the coronavirus pandemic and the resulting devastation that has rippled across the hospitality industry, founder and CEO Henrietta Lovell told Food & Wine. Much of the demand for