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Kroger Is the Latest Entrant in the Rapidly Growing Ghost Kitchen Segment

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Kroger, the largest supermarket chain in the U.S. and second largest food retailer, is expanding into the ghost kitchen category, going up against a field of startups and delivery service providers including DoorDash.

The company today announced the launch of two on-premises kitchens at locations in Indianapolis and Columbus, Ohio, in partnership with ClusterTruck, a tech startup that operates delivery and in-store pickup restaurants.

“Kroger remains focused on providing our customers with fresh food and experiences enabled by industry-leading insights and transformative technology,” said Dan De La Rosa, Kroger’s vp of fresh merchandising, in a statement.

Here’s how it works: Kroger is carving out about 1,000 square feet at each of the stores for ClusterTruck staff to prepare meals. The ghost kitchen, a term used to describe professional cooking facilities built for delivery-only meals, will provide a variety of on-demand menu items with no delivery or service fees. Customers can

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