Capture Your Share of Sales as Consumers Rely More on Digital

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Over the course of a few short months, COVID-19 has dramatically accelerated the growth and adoption of ecommerce for the home improvement industry.

With consumers spending more time at home than ever before — and noticing more projects that need to get done — the category is primed for sustained growth, even in a challenged economy. The Home Depot and Lowe’s have seen solid gains during national lockdowns, largely through their ecommerce sites.

The Home Depot disclosed that online sales rose in the “meaningful triple digits” toward the end of its most recent quarter; Lowe’s was keeping pace.

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