5 Essential Qualities of a Real Estate ISA to Check for

As many real estate companies rely on inside sales agents (ISAs) to generate new leads and appointments, it’s more critical than ever to ensure you’re hiring the right person for the job.

An ISA is someone responsible for making cold calls, nurturing relationships with leads, and ultimately setting appointments for their agents to meet with potential clients.

This blog will discuss those five essential qualities of a real estate ISA to check for.

  1. Experience

The real estate market is always changing, so it’s crucial to have an ISA who knows the ins and outs on your team. Look for someone with at least a few years of experience working in the industry.

The best ISAs will also have experience working with buyers and sellers in your market. Therefore, they should have a deeper understanding of your local real estate market and be able to help you price your home correctly from the start.

If you’re working with an ISA, an experienced agent, they can help guide you through buying or selling a home and offer valuable advice.

  1. Good Reputation

A real estate ISA with a good reputation will have no problem providing you with a list of references. These references should be from agents they have worked with and can attest to the quality of their work.

Additionally, you can check online reviews to see what others have thought about working with this ISA. If there are mostly positive reviews, then that is a good sign.

On the other hand, if you cannot find any reviews or the reviews you find are mostly negative, then you should move on to someone else. It is not worth working with an ISA with a bad reputation because it will also reflect poorly on you.

  1. A Wide Network

A real estate ISA worth their salt will have a wide network of contacts. It includes other real estate agents, industry professionals, and potential clients.

The more people your ISA knows, the better your chance of finding that perfect lead or making that important connection.

It helps if they’re involved in the community and attend local events.

Your ISA should also be active on social media, which is a great way to connect with potential clients.

  1. Education and Training

An insider sales agent should have plenty of education and training to succeed. Many online and offline programs offer this type of education. Make sure the agent you’re considering has taken advantage of these opportunities.

An excellent real estate ISA will also have a solid understanding of the latest technologies and how they can be used to help their clients. The global property management software market was valued at $3.04 billion in 2021.

For example, they use real estate software like Salesforce to manage client relationships and pipelines. They should also be able to utilize social media platforms like Facebook, Twitter, and LinkedIn to create a solid online presence for their business.

  1. Ethics and Integrity

Lastly, your ISA should always conduct themselves with the highest ethics and integrity. They should always be someone you can trust to do the right thing, even when no one is watching. This quality is essential in any business relationship regarding something as personal as your finances.


An excellent ISA on your team can help you build your business and reach your goals. Ensure you consider these attributes of an inside sales agent before hiring one.