Online garden shop Bloomscape raises $15M Series B, acquires plant care app Vera

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If you thought to invest in more plants or started growing a small garden during 2020’s coronavirus lockdowns, you weren’t alone. According to Bloomscape, a company that ships live plants straight from greenhouses to customers’ homes, a number of people become interested in plants this year, increasing demand for its already growing service. Today, Bloomscape announced it’s expanding its business with the addition of $15 million in Series B funding as well as the acquisition of plant care app Vera.


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The new round of financing was led by General Catalyst, and included participation from Annox Capital’s Bob Mylod; former Chairman of Booking Holdings and Home Depot board member Jeff Boyd; former Seventh Generation and Burt’s Bees CEO John Replogle; along with existing investors Revolution Ventures and Ludlow Ventures.

Joel Cutler, co-founder and Managing Director of General Catalyst and Bob Mylod, Managing Partner at Annox Capital Management will join

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‘Captain Tom,’ 99, raises $15m for NHS as he completes garden challenge

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Moore walked the last 10 lengths of his garden on Thursday morning, aided by a walking frame.

Soldiers from the 1st Battalion Yorkshire Regiment gave Moore a guard of honor as he completed the final lap.

Moore began the fundraiser on April 8, initially hoping to raise £1,000 for NHS Charities Together, which raises funds for UK hospitals, including for staff, volunteers and patients affected by the coronavirus crisis.

More than 648,000 individual donations had been made to his JustGiving page at the time of writing, topping £12.7 million ($15.8 million).

Ellie Orton, chief executive of NHS Charities Together, said Moore was a “true inspiration” and thanked those who had donated.

“What he has achieved in bringing people together, and highlighting the appeal, has been remarkable,” Orton said in a statement.

Originally from Yorkshire, northern England, Moore now lives with his daughter, son-in-law and two grandchildren in Bedfordshire, southeast England,

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