Update, October 6, 2020: This article was originally published on April 27, 2020, and recently updated to include more shoppable masks.
The seamstresses at Tilit were already working from home when Gov. Andrew Cuomo of New York put out a call on Twitter.
“On March 20, Cuomo had this call to action, saying that NYC was running out of PPE [personal protective equipment]. ‘Small businesses, small companies, get creative,’ was essentially what his Twitter message said, ‘and start helping out,’” says Jenny Goodman, chief operating officer of Tilit, which makes chef coats, aprons, and other “workwear” items for hospitality workers.
Within hours, the team settled on a no-brainer solution. As Goodman explains it, Alex McCrery, Tilit’s founder, happened to be in the office at that moment. “He cut a mask pattern and sewed a sample, and we were like, ‘Okay, let’s make masks.’”