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Inuvo’s IntentKey Uncovers Changing Home Renovation Audience Behaviors in Midst of COVID-19 for National Home Improvement Retailer Client

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LITTLE ROCK, Ark., Sept. 28, 2020 (GLOBE NEWSWIRE) — Inuvo, Inc. (NYSE American: INUV), a leading provider of marketing technology, powered by artificial intelligence (AI) that serves brands and agencies, today announces how the IntentKey artificial intelligence (AI) technology has built strong brand awareness with new audiences for a national home improvement retailer client by uncovering changing audience behaviors in the midst of COVID-19.

The pandemic has created a boom in home remodeling, as more time at home has changed the way people need their homes to function. Houzz reported a 58% increase in professional referrals for projects year-over-year. In a Porch.com survey, more than 75% of consumers said they plan to take on a new project within the next 12 months. CNBC coverage also boasts record high equity is giving homeowners the financial flexibility and confidence to reinvest in their homes as real estate prices increase amid record low

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The truth about Home Improvement’s Tool Time audience

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The show-within-a-show aspect of Home Improvement gave it the opportunity to use its studio audience in a way that few sitcoms ever had, but taping in front of an audience carries advantages beyond just prompting home viewers to laugh. Sitcoms that are taped this way almost always employ multiple tapings to get the best takes, and if a joke is falling flat or the audience otherwise responds unfavorably to something that’s scripted, it gives the writers and producers a chance to course-correct.

The advent of the laugh track meant that even single-camera shows that were obviously shot on sound stages could mimic the effect of an audience chortling along with the action onscreen, but, for the purposes of fine-tuning each episode and maintaining an authentic, stage play-like presentation, many sitcoms, even today, choose to shoot before a live studio audience. Recent hit shows like The Big Bang Theory, 2 Broke

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