0

Kick-start your veggie garden with Simply Green digital magazine

Posted on



a bowl of fruit and vegetable salad


© Provided by Independent Online (IOL)


The much-loved Simply Green digital magazine has been relaunched with its first edition – which looks at food gardening – going live Friday.

Editor Vivian Warby says she and her team are excited to bring the eco-conscious magazine back at a time when there is a growing number of people becoming more aware of the importance of living a sustainable life.

The team chose “growing your own food” as the theme for the first edition because “the appetite for urban food gardening has outlasted lockdown level 5 and today there are avid urban gardeners eating from their bounty planted in hard lockdown and new gardeners planting for the future”.

“We, at Simply Green, are thrilled about this positive sustainable element – an offshoot of the pandemic and we wanted to offer a simple guide to those

Read More

0

How Kimberly-Clark navigates a digital ecosystem where every ad platform is a walled garden

Posted on

Deprecation of third-party cookies is a topic that has loomed large over Advertising Week, as marketers grapple with the sunsetting of a widely adopted tactic for engaging consumers online. Kimberly-Clark Corp., the owner of household brands like Huggies, Cottonelle and Kleenex, is investing in new ways to wrest more control over first-party data in response, a process that executives said is complicated and will require the organization to act more independently than it has in the past.

“It’s such a pivotal time for CPGs right now. CPGs are starting to double [down] on the importance of owning the consumer relationship,” Josh Blacksmith, senior director of global consumer relationships and engagement at Kimberly-Clark, said during a livestreamed conference session with Salesforce on Monday. “If we were to leave this, in perpetuity, in the hands of our retail partners, they’re sort of focused on the next transaction.”

It’s a seismic industry shift

Read More

0

BARBARA’S BLUE KITCHEN at Aurora Theatre’s Our Stage Onscreen Digital Series

Posted on

An Experimental Production of Barbara’s Blue Kitchen Kicks Off The Our Stage Onscreen Digital Series at Aurora Theatre

BWW Review: BARBARA'S BLUE KITCHEN at Aurora Theatre's Our Stage Onscreen Digital Series
Chloe Kay
Photo by Casey Gardner

News flash: We’re in the middle of a pandemic. That means there are no benches and chairs to sit on in your local Barnes & Noble. Baseball patrons are made of cardboard. And the theaters are closed. This last one stings the most, but the best Atlanta theaters are adapting to fill the void left by the absence of live theater. We’ve got drive-in cabarets. We’ve got outdoor opera. And we’ve got a variety of online stream-from-home offerings, including the new Our Stage Onscreen Digital Series at Aurora Theatre, a series that brings performing arts to homebound season supporters and new audiences while providing a safe workspace for Atlanta theatre artists. The inaugural offering, streaming now through October 4 for a hefty $30 rental fee, is

Read More

0

Capture Your Share of Sales as Consumers Rely More on Digital

Posted on

Over the course of a few short months, COVID-19 has dramatically accelerated the growth and adoption of ecommerce for the home improvement industry.

With consumers spending more time at home than ever before — and noticing more projects that need to get done — the category is primed for sustained growth, even in a challenged economy. The Home Depot and Lowe’s have seen solid gains during national lockdowns, largely through their ecommerce sites.

The Home Depot disclosed that online sales rose in the “meaningful triple digits” toward the end of its most recent quarter; Lowe’s was keeping pace.

Read More

0

Consumers Turn to Digital for Home Improvement Inspiration and Research

Posted on

Social, mobile key digital channels for home improvement advice

January 21, 2014

For brands and retailers in the home improvement sector, ecommerce was not an option in the initial phase of digital commerce, but improving technology and shifting consumer behaviors are changing that, according to a new eMarketer report, “Home Improvement: The Digital Tool Kit Inspires Do-It-Yourselfers.”

Digital transactions for home improvement products remain rare, making up a tiny portion of the whole—albeit one that is growing rapidly. But digital channels play an important role in the research, planning and shopping phases of home improvement—wherever and however a final sale occurs. As in almost every vertical, the path to purchase is increasingly an amalgam of digital and real-world experiences.

alt=”US Home Improvement Sales, 2013-2018 (billions and % change)”>

Over one-third of homeowners start their home improvement projects online, according to Zillow, a real estate website. In its winter 2013 survey

Read More